Evaluated
Independently
Your Marketing System
Independent evaluation of your agency relationships, commercial structures, KPI alignment, and platform performance — combining senior expertise with AI-assisted analysis so your marketing decisions are based on verified structure, not assumptions.
Advisory Only
No Campaign Execution
All Decisions Remain with the Advertiser
Marelink
Platforms
Reporting
Agency Fees
Automation
KPI Logic
Rebates
Ongoing Advisory
Commercial Audit
Platform Review
Tender Advisory
KPI Assessment
When Advertisers
Engage Marelink
Marelink is typically engaged when an organization faces a structural decision, a governance gap, or a need for independent perspective on its marketing system.
These are not services. They are the situations that make independent evaluation necessary.
Preparing for an agency tender or pitch process
( 1 )
Questioning agency transparency or commercial terms
( 2 )
Scaling media budgets or expanding into new channels
( 3 )
Transitioning to performance-based compensation models
( 4 )
Evaluating the impact of AI-driven campaign automation
( 5 )
Experiencing KPI drift or misalignment with business outcomes
( 5 )
Renegotiating contracts or restructuring agency relationships
( 6 )
Facing internal governance pressure from leadership or procurement
( 7 )
Marelink Philosophy
The clarity to act comes from knowing what you're actually working with
What We Do for Advertisers
Our advisory scope for advertisers covers five complementary domains — from initial structural diagnosis through to ongoing independent oversight. Each domain delivers independent evaluation and actionable recommendations — through human expertise strengthened by AI-assisted analysis. Execution remains with the advertiser and its partners.
Marketing Model & KPI Assessment
A foundational evaluation of how the advertiser's marketing system is structured — from channel architecture and agency relationships to KPI logic and reporting infrastructure.
Analysis of current marketing structure: channels, platforms, and campaign architecture
Evaluation of active KPIs and their alignment with business economics
Assessment of agency relationships and coordination model
Review of internal accountability and decision-making framework
Performance reporting structure and consistency analysis
Goal definition and KPI framework alignment recommendations
Evaluation of marketing data integrity and reporting logic
Agency Selection & Tender Advisory
Structured, independent support across the full agency selection process — from brief development and market research through to final evaluation and transition.
Definition of campaign objectives, agency requirements, and evaluation criteria
Tender brief preparation and supporting documentation
Market research and creation of agency long list and short list
Coordination of agency interaction: brief distribution, proposal collection, presentations
Structured evaluation of strategic, commercial, and media proposals
Preparation of analytical scorecards and selection recommendations
Support during final decision-making and agency transition processes
The final selection decision remains with the advertiser.
Commercial, Transparency & Contract Advisory
Independent analysis of the financial architecture behind advertiser-agency relationships — covering fee structures, incentive alignment, and contract terms.
Analysis of agency fee structures, commissions, and compensation models
Review of discounts, rebates, retro-bonuses, and platform incentive structures
Cost structure and margin transparency evaluation
Media plan financial review and cost defensibility assessment
Benchmarking against comparable market standards
Identification of transparency gaps and incentive misalignment
Recommendations on contract structure: KPI definitions, SLA logic, transparency clauses, reporting obligations
Advisory support during negotiation discussions
Marelink does not provide legal representation and does not sign contracts on behalf of the advertiser.
Campaign & Platform Quality Review
Independent audit of campaign execution quality and platform configurations — evaluating technical setup, performance logic, and decision integrity across key advertising platforms.
Campaign structure review across Meta, Google/YouTube, TikTok, and other platforms
Account architecture and technical setup assessment
Brand safety and placement control evaluation
Data tracking logic and measurement consistency review
Evaluation of CAC, ROAS, and agreed performance metrics
Independent review of AI-driven campaign automation logic
Creative effectiveness and performance interpretation integrity
Advisory recommendations on budget allocation structure
Ongoing Advisory & Oversight
Continued independent advisory support beyond the initial engagement — providing periodic evaluation, analytical reporting, and structured follow-up when additional perspective is required.
Periodic independent performance evaluation based on agreed metrics
Analytical reports identifying risks, inefficiencies, and improvement directions
Recommendations for campaign structure and budget reallocation
Structured advisory follow-ups upon request
Independent review of evolving platform dynamics and automation changes
This is independent advisory review — not continuous campaign monitoring or operational management.
How We Work
with Advertisers
Every engagement follows a structured advisory process designed to deliver independent evaluation without assuming operational control.
( 5 )
Ongoing Oversight
Continued evaluation and governance review.
( 4 )
Advisory Delivery
Structured analytical reports and recommendations.
( 3 )
Risk Identification
Governance gaps, commercial inconsistencies, automation dependencies.
( 2 )
Structured Analysis
Performance data, financial frameworks, platform configurations.
( 1 )
System Assessment
Structure, KPIs, commercial models, agency relationships.
Human expertise × AI-assisted analysis.
Every step combines senior advisory judgment with AI-driven pattern recognition, structural benchmarking, and anomaly detection — delivering faster evaluation with greater analytical depth than traditional consulting approaches.
Every step combines senior advisory judgment with AI-driven pattern recognition, structural benchmarking, and anomaly detection — delivering faster evaluation with greater analytical depth than traditional consulting approaches.